Amazon Founder and CEO Jeff Bezos wrote his final letter to shareholders last week offering clear insight about the customer experience, efficiency, long-term thinking, managing crisis and more. What are the key takeaways for comms pros and business leaders? Then, should CEOs get involved in discussing hot-button political and social issues? If so, how far are they willing to go to affect change? The show closes by discussing a new survey published in PR Week finding that 55 percent of Instagram influencers were involved in some form of social media fraud and fakery in 2020. Can we trust influencers moving forward?
Amazon Founder and CEO Jeff Bezos wrote his final letter to shareholders last week offering clear insight about the customer experience, efficiency, long-term thinking, managing crisis and more. What are the key takeaways for comms pros and business leaders?
Then, should CEOs get involved in discussing hot-button political and social issues? If so, how far are they willing to go to affect change?
The show closes by discussing a new survey published in PR Week finding that 55 percent of Instagram influencers were involved in some form of social media fraud and fakery in 2020. Can we trust influencers moving forward?
Takeaways from Jeff Bezos’ Final Shareholder Letter
Each year, Amazon CEO Jeff Bezos writes a thought-provoking shareholder letter that offers clear insight about the customer experience, efficiency, long-term thinking, managing crisis and more. In his final shareholder letter, Bezos states that “if you want to be more successful in business (in life, actually), you have to create more than you consume.” Bezos also acknowledges the company needs “a better vision for our employees’ success.” His messages are clear and concise, and his tone is inclusive and respectful of all the stakeholders involved in the company’s success.
Austin, Hattie and Thomas discuss Bezos’ final shareholder letter and takeaways communicators and business leaders alike can benefit from.
Should Business Leaders Get Involved in Politics?
In a previous episode, The Business Communicators discussed the Edelman Trust Barometer that revealed a widespread mistrust of government, and more trust in company CEOs. More recently, companies have been speaking out against states implementing voting laws that opponents say will make voting more difficult for underrepresented voters, particularly Black voters. This raises questions for The Business Communicators:
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Music Credit: Smoke (with Lostboycrow) – Feather
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