The Business Communicators

CNBC’s Brian Sullivan on the Global Economy, COVID-19 and Comms in 2020

Episode Summary

Brian Sullivan, a Senior National Correspondent at CNBC, joins The Business Communicators to cover all things ‘media’ in 2020. Drawing from his 20 years of financial journalism and television experience, Brian shares his insights from the field in facing today’s media affairs challenges, ever-changing communications platforms, and the continuously evolving landscape of the industry in which today’s business communicators work.

Episode Notes

Brian Sullivan, a Senior National Correspondent at CNBC, joins The Business Communicators to cover all things ‘media’ in 2020.

Drawing from his 20 years of financial journalism and television experience, Brian shares his insights from the field in facing today’s media affairs challenges, ever-changing communications platforms, and the continuously evolving landscape of the industry in which today’s business communicators work.

Tune in to hear Brian’s take on a variety of topics, including:

• The global energy market adapting to the energy transition
• The impact of the Coronavirus on the global economy
• How the rise of social media has changed traditional media affairs, and the strategies developed to combat these inherent challenges
• Why social media strategy and content should be customized for specific platforms – there is no successful ‘one size fits all’ scenario
• The status of the communications industry – is this a turning point?

You won’t want to miss this exclusive interview with one of today’s notable media correspondents covering the hottest U.S. and world stories!

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Additional Links

• Follow Brian Sullivan on Twitter