The Business Communicators

Communicating in a #PostCorona World; Think Different with Madam Confection

Episode Summary

In this timely episode of The Business Communicators, Mike Klein, Founder and Principal at the internal and change communication consultancy, Changing the Terms, joins the podcast to tackle a serious topic dominating our world in early 2020. As this ‘new world’ of communicating during a pandemic is unprecedented and like nothing else we’ve seen in our lifetimes, it has presented an opportunity for increasing connectedness with others via mobile and digital communications platforms. But how do we best apply these technological resources to serve our audiences as communicators? How do we navigate conducting ‘business as usual’ without being tone-deaf to the personal impacts that many continue to face as a result of this disease? Then, Allysun Theuhmayzing joins the show to share insights into her California-based bakery, Madam Confection, and how she is navigating the COVID-19 pandemic as a small business owner. Allysun shares great tips on how your kids can learn the practical skills of cooking in an educational way, how social media has helped her business, and why this pandemic is allowing her to think differently and creative moving forward.

Episode Notes

In this timely episode of The Business Communicators, Mike Klein, Founder and Principal at the internal and change communication consultancy, Changing the Terms, joins the podcast to tackle a serious topic dominating our world in early 2020. The COVID-19 pandemic has swept across the globe and continues to threaten livelihoods and lives.

As this ‘new world’ of communicating during a pandemic is unprecedented and like nothing else we’ve seen in our lifetimes, it has presented an opportunity for increasing connectedness with others via mobile and digital communications platforms. But how do we best apply these technological resources to serve our audiences as communicators? How do we navigate conducting ‘business as usual’ without being tone-deaf to the personal impacts that many continue to face as a result of this disease?

Tune in for Mike’s professional insight on communicating during this health crisis, where he’ll answer critical questions including these and more:

Plus – we’ll discuss mental health and how it’s being recognized in the business world now more than ever before. Regardless if you’re listening in April 2020 or many months down the road, we’ll unpack practical applications for communicating during any crisis impacting audiences on a personal level.

Following our conversation with Mike Klein, Allysun Theuhmayzing joins the show to share insights into her California-based bakery, Madam Confection, and how she is navigating the COVID-19 pandemic as a small business owner. Allysun shares great tips on how your kids can learn the practical skills of cooking in an educational way, how social media has helped her business, and why this pandemic is allowing her to think differently and creative moving forward.

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