The Business Communicators

Axios’ Sara Fischer on the Weaponization of Social Media; Digital Media Trends

Episode Summary

Technology has and always will be a reflection of human will and society, leveraged for both positive and negative outcomes. Can consumers and businesses remain confident in their use of digital media platforms, despite the efforts of bad actors? Axios Media Reporter and author of Axios Media Trends, Sara Fischer, joins The Business Communicators to unwrap the keys to success for today’s communicators in cultivating digital media.

Episode Notes

Technology has and always will be a reflection of human will and society, leveraged for both positive and negative outcomes. Can consumers and businesses remain confident in their use of digital media platforms, despite the efforts of bad actors? Axios Media Reporter and author of Axios Media Trends, Sara Fischer, joins The Business Communicators to unwrap the keys to success for today’s communicators in cultivating digital media.

This episode will tackle today's tough questions highlighting both the benefits and challenges of digital media application in 2019:

• Is the rise of social media use by politicians and mass influencers here to stay?
• What digital best practices should businesses extract from successful public figures for their own impact?
• Social activism in engaging consumer markets: Is it a ‘do’ or ‘don't?’
• Is print media officially dead, or is this still a relevant communications medium?

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