Over the last decade, the marketing and communications disciplines have seen a significant convergence. The days of perfecting a specific craft in a niche role of either focus within an organization are long gone, replaced by the demand for well-rounded and multi-faceted marketing communications professionals. Pierpont Communications’ Founder & CEO, Phil Morabito, joins The Business Communicators to explore this industry shift impacting our individual competitive edge – and more importantly, to address how to conduct a SWOT analysis to ‘up the ante’ on your personal brand.
Over the last decade, the marketing and communications disciplines have seen a significant convergence. The days of perfecting a specific craft in a niche role of either focus within an organization are long gone, replaced by the demand for well-rounded and multi-faceted marketing communications professionals. Pierpont Communications’ Founder & CEO, Phil Morabito, joins The Business Communicators to explore this industry shift impacting our individual competitive edge – and more importantly, to address how to conduct a SWOT analysis to ‘up the ante’ on your personal brand.
This episode covers strategies to audit your career progress and overall personal brand value, taking in to account critical metrics such as:
After tuning in, you’ll be armed with the tools to conduct a personal SWOT analysis. Along with addressing any weaknesses to focus on for improvement, you’ll gain a better appreciation for areas in which you’re already a rock star communicator.
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