Held annually in Austin, Texas, since 1987, South By Southwest (SXSW) brings together experts from the tech, film, and music industries, to help creative people achieve their goals. SXSW senior publicist Brett Cannon and Giant Noise Vice President Jennifer Sinski join The Business Communicators to break down the PR machine behind the festival, and how leveraging digital influencers has crafted power messaging to enhance the annual event on a global scale.
Held annually in Austin, Texas, since 1987, South By Southwest (SXSW) brings together experts from the tech, film, and music industries, to help creative people achieve their goals. SXSW senior publicist Brett Cannon and Giant Noise vice president Jennifer Sinski join The Business Communicators to break down the PR machine behind the festival, and how leveraging digital influencers has crafted power messaging to enhance the annual event on a global scale.
This episode shares insights on how to reject complacency and maintain a competitive edge in public relations, how to effectively leverage influencers to enhance the reputation of your business or brand, and more.
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