The Business Communicators

Taylor Bisciotti on the NFL Network’s shift to digital content; personal branding

Episode Summary

Taylor Bisciotti is a reporter for the NFL Network — and the youngest female on-air personality ever hired by the network. She joins The Business Communicators to share her insight on breaking into a male-dominated industry, and the NFL’s shift to embracing digital content to enhance their reach with a new audience of fans.

Episode Notes

Taylor Bisciotti is a reporter for the NFL Network — and the youngest female on-air personality ever hired by the network. She joins The Business Communicators to share her insight on breaking into a male-dominated industry, and the NFL’s shift to embracing digital content to enhance their reach with a new audience of fans.

This episode will cover the data behind a shift to digital content and how it compares with network ratings, the importance of being authentic when sharing your message, and leveraging your personal brand to enhance your professional profile.

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