The Business Communicators

Identifying Influencers to Elevate Organizational Success

Episode Summary

Some say that being able to identify the influencers inside your organization is the 'ultimate strategy.' Why? Because it reduces friction and increases impact. But how do you accomplish this with a globally-dispersed employee base, challenging a communicator to reach teams in the face of diverse cultural nuances? The Fifth Business' Client Partnership Director and IABC Executive Board Member, Michael Nord, joins The Business Communicators to discuss this topic in depth.

Episode Notes

Some say that being able to identify the influencers inside your organization is the 'ultimate strategy.' Why? Because it reduces friction and increases impact. But how do you accomplish this with a globally-dispersed employee base, challenging a communicator to reach teams in the face of diverse cultural nuances? The Fifth Business' Client Partnership Director and IABC Executive Board Member, Michael Nord, joins The Business Communicators to discuss this topic in depth.

At its foundation, this episode explores how identifying the right people inside any organization can:

• Help managers reach all corners of the company
• Support communicators in their work to identify the ‘real’ issues
• Propel any company into a more coherent and connected organization

Additionally, Michael offers his unique perspective as a native Netherlands-based communicator for reaching culturally and geographically diverse employee groups. ‘Hot-button’ questions Michael addresses include:

• What are the challenges a communications professional might expect when working in a different country?
• How do internal communicators navigate and effectively engage with a diverse employee base?
• Where do you start to begin identifying influencers within an international organization – and even more so – how can you BECOME an influencer within this corporate landscape?

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