Planning in advance for the unthinkable and unimaginable circumstances that will inevitably come our way is key to success for crisis communicators. Remaining silent during a crisis impacting your company – in an age of 24/7, instant news coverage – is guaranteed for public relations doom. Bill Salvin, Founder and President at Signal Bridge, joins The Business Communicators to recount his lessons learned and to share nuances of communicating in a crisis, bringing his vast PR insight from the U.S. Navy Reserves to the oil and gas industry.
Planning in advance for the unthinkable and unimaginable circumstances that will inevitably come our way is key to success for crisis communicators. Remaining silent during a crisis impacting your company – in an age of 24x7, instant news coverage – is guaranteed for public relations doom. Bill Salvin, Founder and President at Signal Bridge, joins The Business Communicators to recount his lessons learned and to share nuances of communicating in a crisis, bringing his vast PR insight from the U.S. Navy Reserves to the oil and gas industry.
This episode explores the critical questions that are oftentimes overlooked by communicators until a crisis beckons an immediate answer and plan of action:
Additionally, Bill shares his advice on proactively steering your company in the direction of PR success – during a crisis!
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Bonus: View the Ken Starr interview clip that was discussed in the episode.