The Business Communicators

Political Campaigns Turned Communications Gain

Episode Summary

Politics. The word alone is enough to make many cringe or quickly seek to change the subject. But with mixed feelings aside, there is a diamond in the rough when it comes to political campaigns and the strategic marketing examples that communicators can extract from them for their own practice.   Michael Moore, a seasoned communications professional and candidate running for Houston’s Harris County Precinct 3 Commissioner, joins The Business Communicators to share his experiences in a variety of industries – from political campaigns to public transportation, to entrepreneurship and energy.

Episode Notes

Politics. The word alone is enough to make many cringe or quickly seek to change the subject. But with mixed feelings aside, there is a diamond in the rough when it comes to political campaigns and the strategic marketing examples that communicators can extract from them for their own practice.

Michael Moore, a seasoned communications professional and candidate running for Houston’s Harris County Precinct 3 Commissioner, joins The Business Communicators to share his experiences in a variety of industries – from political campaigns to public transportation, to entrepreneurship and energy. In this episode, Michael recalls the valuable lessons learned from his decades of navigating communications for diverse audiences, many of which were gleaned from years on the campaign trail. Michael passes along these learnings during this discussion, packaged in personal anecdotes from his career. Tune in for more on the following keys to success as a communications professional – regardless if your audience is a large corporation or a private citizen!

Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at podcast@iabchouston.com