The Business Communicators

Think Forward: How to Write Your Own Story Every Day

Episode Summary

Professional development efforts, including sharpening interpersonal communication skills and seeking out a mentor, are oftentimes an afterthought in contrast with the daily demands in our professions. But despite what cynics may claim, ROI isn’t always quantitative. Research proves that ‘soft’ skills are just as important as ‘hard’ skills in today’s competitive business environment. Harnessing these skills enables communications professionals to be better equipped to ‘Think Forward,’ which was the 2019 theme of the annual IABC World Conference. Marketing + Communications Manager and IABC Houston President-Elect, Hayley Ross, joins The Business Communicators to discuss this topic and key takeaways from the event, sharing how we can apply these best practices in our day-to-day routines.

Episode Notes

Professional development efforts, including sharpening interpersonal communication skills and seeking out a mentor, are oftentimes an afterthought in contrast with the daily demands in our professions. But despite what cynics may claim, ROI isn’t always quantitative. Research proves that ‘soft’ skills are just as important as ‘hard’ skills in today’s competitive business environment. Harnessing these skills enables communications professionals to be better equipped to ‘Think Forward,’ which was the 2019 theme of the annual IABC World Conference. Marketing + Communications Manager and IABC Houston President-Elect, Hayley Ross, joins The Business Communicators to discuss this topic and key takeaways from the event, sharing how we can apply these best practices in our day-to-day routines.

In this episode, we’ll rediscover the lost art of interpersonal communication and apply those best practices in ‘thinking forward’ for sharpening the professional mindset:

You’ll also hear Millennial communications professionals’ anecdotal reflections on college-to-career transitions 10 years later – including their surprises along the way!

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