The Business Communicators

Trust Barometer with Edelman’s Tonia Ries; NFL All-Pro Emmanuel Sanders talks Journaling

Episode Summary

The Business Communicators takes listeners to the 🚀 moon this week with two high-profile guests: Edelman’s Tonia Ries, and 10-year NFL veteran Emmanuel Sanders. Ries joins the show to discuss the annual Edelman Trust Barometer and why mistrust rose to the occasion in 2020. Then, Sanders joins to share insights into his all-pro career, why he’s using journaling as a tool to enhance his creativity, and his picks for the Super Bowl.

Episode Notes

Despite a strong global economy and near full employment, none of the four societal institutions that the study measures—government, business, NGOs and media—is trusted according to the 2021 Edelman Trust Barometer. 

Tonia Ries, the Global Executive Director of Intellectual Property at Edelman and steward of the Edelman Trust Barometer, joins The Business Communicators to discuss the cause of this paradox and how it is a wake-up call and challenge for these institutions to look at new ways to effectively rebuild trust with their stakeholders.

Then, NFL All-Pro Wide Receiver Emmanuel Sanders has always preferred to use pen and paper. Before winning the Super Bowl with the Broncos, as a teenager he used a journal to organize his thoughts and create his vision for the future. Emmanuel is also an entrepreneur, husband and father who continues to use journals to track his goals and build upon his dreams. 

He joins the show to talk about his partnership with TRU RED to launch their Expert Notetaking Collection of writing journals and pens for entrepreneurs to bring their most creative ideas to life. Our listeners can check them out at

The show closes as Austin, Hattie and Thomas break down the recent Wall Street and Reddit saga and whether or not financial institutions can be trusted moving forward. And, a discussion on why Budweiser is winning the advertising battle ahead of this week’s Super Bowl.

Music Credit: Smoke (with Lostboycrow) – Feather

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