The Business Communicators

Why Representation in Children’s Books Matters; Burger King Shares the Throne

Episode Summary

Allyson Neal isn’t just a digital communications expert -- she’s the author of nine books that are having a lasting impact on children. With 70 percent of all children’s books featuring white children or animals, Neal is changing the status quo by publishing family-oriented books that embrace diversity. She joins The Business Communicators to discuss her career, and why she’s using her platform to create a world that is better for all children.

Episode Notes

Allyson Neal isn’t just a digital communications expert -- she’s the author of nine books that are having a lasting impact on children. With 70 percent of all children’s books featuring white children or animals, Neal is changing the status quo by publishing family-oriented books that embrace diversity. She joins The Business Communicators to discuss her career, and why she’s using her platform to create a world that is better for all children.

The episode closes by breaking down the big winner of the 2020 election -- and one you might not expect -- and a viral marketing campaign created by Burger King that is bringing the fast food industry together amidst the COVID-19 pandemic.

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Editor’s Note: If you’re interested in purchasing Allyson’s books ahead of the holiday season, visit her author page on Amazon.

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